Tinder appointed Ravi Mehta, new chief product officer, this week in a bid to design more functions for the youngest users of the app. Mehta arrives from Facebook at Tinder where he was youth engagement’s product director and assisted design Facebook’s TikTok rival, Lasso. Announcing the hire to the media, Tinder claims that Mehta identified major product opportunities for the demographic and has led efforts to know how Gen Z spends their time online.
Users in the age of 18 to 22, also dubbed as Gen Z, are an objective for Tinder. In 2018, it rolled out Tinder U, its college student-only platform that needs consumers to be on campus or have an active .edu email address. In 2019, it also designed its Spring Break Mode that allows Tinder U consumers choose their spring break vacation destination and then swipe on possible matches before arriving.
Certainly, college students make logic for Tinder to aim at since the sooner it can get individuals on the service, the sooner it can transform them to paying consumers. In addition to this, there are new 18-year-olds each year who possibly have not employed a dating app earlier. Tinder can be their first picture to the realm of online dating. The app is well-developed for users who are not looking for serious relations and are expected to be younger.
On a related note, Sean Rad (Tinder former CEO and co-founder) has asked the Supreme Court of New York to decline a $250 Million lawsuit against him by IAC and Match Group, the owners of the firm. Match states that Rad copied proprietary information and internal files before he resigned from the firm, breaching his contract for employment. On the other hand, in his motion to refusal, Rad claims the contract offered him the right to back up internal mails and hold on to those data even after his contract at the firm concluded.