The recent release of “Avengers: Endgame” has caused the moviegoers to book tickets in advance and rush to the theatres to watch their favorite cast members on the big screen while Sinemia, a subscription based service provider headquartered at Los Angeles, that gave movie-ticket subscription plans at discounted rates abruptly shut down its operation in the United States.
This announcement was released all of a sudden on Thursday and a message which was posted on the official website said that Sinemia is terminating its operations in the U.S with an aching heart.
The MoviePass competitor mentioned shortage of operational funds and unforeseen legal proceedings as the two reasons for its shutdown. A competitor MoviePass has blamed Sinemia for thieving the patent characteristics in its application.
Sinemia has stated that movie-going is now being revolutionized by movie ticket subscriptions and it is going to be a vital part of the future.
The movie service provider also mentioned that unlike movie theatres which curate their own subscriptions, it didn’t find a sustainable path as an independent unlimited movie subscription service. Even though Sinemia continues to operate in Australia, Canada, and the United Kingdom (U.K), its fate in these places is unclear for now.
If you were a loyal customer of Sinemia who’s wondering if you’d receive a refund, then here is some good news for you. One of the Reddit threads mentioned that users who paid for yearly plans are getting pro-rated refunds from Chase.
Other movie theatres are now exploiting this situation and trying to attract new customers by crafting their own movie subscription plans at attractive prices.
For example, Cinemark Movie club has planned to gain new customers by releasing subscription plans at just 8.99$ per month along with zero online charges, seat reservation, and 20% discount on companion and rollover bookings.