Apple has taken one of the leading positions in the online video streaming business. An Ex-executive from Hulu and Netflix said on September 11, 2019, that Apple is ready to give a tough competition to the existing rivals in the market, who are earning quite some revenue. Apple has kept the monthly subscription amount $4.99 for now. It has although gathered praise but simultaneously received critique as to whether or not the less content that Apple is providing would be enough considering people pay generous amounts for quality contents on platforms like Netflix, Hulu, HBO and Showtime.
It was mentioned in Squawk Alley that HBO and Showtime have proved that even few famous shows or seasons can convince people to carry on with their monthly subscription. And it wouldn’t be very difficult for Apple to follow the same trend fast enough. Apple’s stock has increased by 2.82% on September 11th and in fact has finally been able to reach their best day after August 13th. They had reached 4.23% back then. Apple has once again successfully reached $1 trillion market cap.
Apple would presently be featuring 9 original series during the time of its launch on November 1, 2019. Famous celebs like Jennifer Aniston, Jason Momoa, Oprah Winfrey, Steve Carell etc are part of the shows. Gallagher, Ex-director of strategy and business of Hulu and currently the director of content acquisition at Netflix commented that Apple is being wise and calculative in their primary choices. They haven’t included genres of every kind for now, but the best of the lot has been kept.
Users are enabled with the option of receiving one year free subscription on purchase of any new Apple TV, Mac, iPhone or iPad. Gallagher just commented just after a day the company announced of their services and products at their headquarters in California.